RACHEL ANDRADE
RACHEL ANDRADE
RACHEL ANDRADE
Product Designer working with digital products, websites and brands, from complex interfaces to marketing and visual design.
About me
Bio
I’m a Product Designer focused on building digital products that are clear, structured and meaningful to use. My work is centered on UX/UI design for SaaS platforms and complex systems, where I design flows, interfaces and product structures from the ground up. I enjoy turning messy ideas into organized experiences that people can actually understand and use.
Beyond product design, I also work across websites and visual experiences, connecting interface design with brand and storytelling. I design systems, create scalable components and use AI as part of my daily workflow to move faster and explore ideas. I care about clarity, consistency and thoughtful details. Good design, to me, is not decoration. It is structure, intention and communication.
About me
Bio
I’m a Product Designer focused on building digital products that are clear, structured and meaningful to use. My work is centered on UX/UI design for SaaS platforms and complex systems, where I design flows, interfaces and product structures from the ground up. I enjoy turning messy ideas into organized experiences that people can actually understand and use.
Beyond product design, I also work across websites and visual experiences, connecting interface design with brand and storytelling. I design systems, create scalable components and use AI as part of my daily workflow to move faster and explore ideas. I care about clarity, consistency and thoughtful details. Good design, to me, is not decoration. It is structure, intention and communication.
About me
Bio
I’m a Product Designer focused on building digital products that are clear, structured and meaningful to use. My work is centered on UX/UI design for SaaS platforms and complex systems, where I design flows, interfaces and product structures from the ground up. I enjoy turning messy ideas into organized experiences that people can actually understand and use.
Beyond product design, I also work across websites and visual experiences, connecting interface design with brand and storytelling. I design systems, create scalable components and use AI as part of my daily workflow to move faster and explore ideas. I care about clarity, consistency and thoughtful details. Good design, to me, is not decoration. It is structure, intention and communication.
PROJECTS
1-4 de 51
CODENTAL | SITE
The Codental website was developed to present a SaaS platform focused on dental clinic management. The goal of the project was to create a clear product communication, highlighting features and benefits in a structured and easy-to-understand way.
WEB DESIGN
PINGBACK | REDESIGN
The Pingback Platform Redesign project consisted of a complete interface update following the company’s rebranding in 2025. The goal was to align the product experience with the new visual identity, creating a more consistent and modern interface that reflected the company’s updated positioning.
PRODUCT DESIGN
PINGBACK | AUTOMATIONS
The Automation and Workflows project was the most complex system I designed at Pingback. The feature allowed users to automate marketing and contact management processes through configurable visual workflows, connecting different parts of the platform into automated journeys.
PRODUCT DESIGN
PINGBACK | CRM
The CRM and Sales Pipeline project consisted of designing the Pingback CRM module, including the deals and sales pipeline structure, allowing sales teams to manage opportunities and track negotiations directly inside the platform.
PRODUCT DESIGN
PINGBACK | FORMS
The Form Builder project consisted of designing a form creation tool inside the Pingback platform, allowing users to build custom forms for lead generation and marketing integration.
PRODUCT DESIGN
PINGBACK | SEGMENTATION
The List Segmentation project consisted of designing a dedicated system for building segmented contact lists, allowing users to organize their audience through dynamic or static segmentation rules.
PRODUCT DESIGN
PINGBACK | INTEGRATIONS & PARTNERS
The Integrations and Partners page was designed to centralize available connections within the Pingback platform and make integrations easier to discover and configure. The goal was to provide a simple environment where users could explore integrations, understand how they work, and connect apps quickly.
PRODUCT DESIGN
PINGBACK | DASHBOARD
The Pingback Themes and Design Tokens project enabled visual customization across the platform, allowing customers to adapt colors and styles to match their brand identity.
PRODUCT DESIGN
PINGBACK | CREATE
The Pingback Themes and Design Tokens project enabled visual customization across the platform, allowing customers to adapt colors and styles to match their brand identity.
PRODUCT DESIGN
PINGBACK | THEMES
The Pingback Themes and Design Tokens project enabled visual customization across the platform, allowing customers to adapt colors and styles to match their brand identity.
PRODUCT DESIGN
PINGBACK | CUSTOM SENDER
The Custom Sender Domains project was designed to allow Pingback users to configure custom domains for email sending, improving deliverability and reinforcing brand identity.
PRODUCT DESIGN
PINGBACK | BILLING
The Pingback Billing page was designed to allow users to manage their subscriptions directly within the platform.
PRODUCT DESIGN
PINGBACK | REFERRAL
The Pingback Referral Program was a feature developed during the platform’s newsletter-focused phase, designed to encourage readers to share content and grow subscriber bases through rewards.
PRODUCT DESIGN
CONTACT LIST & USER PAGE
The Pingback Contact List and User Page project marked the transition of the platform from a newsletter-focused product to a more complete marketing platform, requiring a more robust contact management structure.
PRODUCT DESIGN
PINGBACK | ONBOARDING
The Pingback Onboarding was one of my first projects as a Product Designer within the platform. The goal was to create an initial experience that would help new users understand the product and start using it in a structured way.
PRODUCT DESIGN
PINGBACK | COMMUNITY
The Pingback Community was a feature designed for the Pingback platform during a phase when the product was focused on newsletter publishing and article distribution, with a model similar to platforms such as Substack and Medium.
PRODUCT DESIGN
LINK
Project developed in 2025 for Faculdade Link, focused on designing a custom digital academic report, allowing students to view their academic information and export the document as a PDF.
PRODUCT DESIGN
SKYDIVE
SkyDive was a project developed in 2021 that consisted of designing a complete digital platform for skydiving operations, including a web platform, a social network, and a mobile application. The product was designed to centralize operational management while also supporting the user experience of skydivers.
PRODUCT DESIGN
MOLDE
Molde Plataforma was a project developed in 2021 for Codificar. It is a white-label marketplace web platform designed to support multiple business segments through a single product structure.
PRODUCT DESIGN
APRENDIZAGEM 21
Aprendizagem 21 was my first project as a Product Designer, developed in 2021. The project consisted of a complete learning platform, with different environments for students, teachers, and administrators, as well as a simplified version designed for children and a complementary mobile application.
PRODUCT DESIGN
AURE DIGITAL | SITE
Institutional website developed for Aure Digital, a company focused on marketing and paid traffic strategies. The project aimed to structurve the brand’s digital presence strategically, communicating authority, clarity of value proposition, and a performance-driven approach.
WEB DESIGN
ROCK CONTENT | SITE
Website developed for Rock Content, a company specialized in digital content creation and performance-driven marketing strategies. The project aimed to structure a clear and strategic digital presence aligned with the brand’s market maturity.
WEB DESIGN
PINGBACK | BLOG
Blog prototype and layout for Pingback developed in Figma for third-party implementation in WordPress. The project aimed to structure a more strategic and organized blog aligned with the brand’s positioning.
WEB DESIGN
PINGBACK | SITE IV
Pingback’s fourth website, developed in 2025, marked a strategic rebranding moment. The company underwent a full update in positioning, visual language, and tone of voice, moving toward a more contemporary, confident, and builder-oriented communication style.
WEB DESIGN
PINGBACK | SITE III
Pingback’s second website built in Framer, designed to evolve the institutional presence with stronger visual consistency and a smoother experience. The work included defining the visual system, structuring key sections, standardizing components, and refining responsiveness. The focus was to communicate the product more clearly, strengthen the brand identity, and make the site more effective to navigate, read, and convert.
WEB DESIGN
PINGBACK | SITE II
Pingback’s second institutional website, developed in 2024 using Framer. A more robust and structured project, featuring multiple pages and a complete navigation system. I was responsible for the entire design, including architecture, components, visual compositions, animations, and illustrations. The goal was to evolve the brand’s digital presence with deeper content structure and a more seamless user experience across pages.
WEB DESIGN
PINGBACK | SITE I
Pingback’s institutional website developed in 2023. I led the full structure of the project, including information architecture, UX, UI, components, and art direction. The entire layout was built in Figma and handed off to the development team for implementation. The work included reusable components, visual standards definition, animations, and compositions, ensuring brand consistency and clear product communication.
WEB DESIGN
CODIFICAR | CREATIVE ASSETS
Creative assets developed for Codificar throughout 2021, supporting digital marketing and performance initiatives. The materials were designed for social media, email marketing campaigns, and paid advertising across Google Ads and Facebook Ads, ensuring visual consistency, message clarity, and alignment with campaign objectives.
SOCIAL MEDIA
PINGBACK | CREATIVE ASSETS
Creative assets developed for Pingback throughout 2022, supporting digital campaigns, events, and acquisition initiatives. The materials were used across social media, event communications such as RD Summit and Fire Festival, and paid media campaigns. The work focused on maintaining visual consistency, strengthening brand positioning, and ensuring clear communication across multiple touchpoints.
SOCIAL MEDIA
ROCK CONTENT | CREATIVE ASSETS
Creative assets developed for Rock Content in 2024, supporting digital campaigns and demand generation initiatives. The materials were designed for paid advertising and social media content, focusing on value proposition clarity, brand consistency, and visual optimization for performance-driven campaigns.
SOCIAL MEDIA
ECOGUIAS | CREATIVE ASSETS
Creative assets developed for Ecoguias in 2024, focused on strengthening the brand’s digital presence and expanding audience communication. The materials were designed for social media, conveying the company’s values with clarity and visual consistency, aligned with its sustainability-driven positioning.
SOCIAL MEDIA
PINGBACK | PITCH DECK
Pitch deck developed for Pingback’s presentation to BTG in 2024. The material structured vision, value proposition, and product differentiators in a strategic and concise format. I was responsible for layout design and visual organization, ensuring impact, clarity, and narrative consistency.
PRESENTATION
PINGBACK | SALES MACHINE
Full strategic proposal presentation developed by Pingback in 2025, outlining diagnosis, strategy, and execution plan for clients. I handled layout design and visual organization, ensuring clarity and structured communication of the strategy.
PRESENTATION
PINGBACK | MYNT
Content strategy proposal developed for Mynt, outlining strategy, formats, and editorial approach aligned with brand objectives. I was responsible for layout design and visual organization, translating strategy into a clear and structured presentation.
PRESENTATION
PINGBACK | G4
Commercial proposal developed to present Pingback’s services to Grupo G4. The material structured scope, strategy, and deliverables in a clear and results-oriented format. I handled layout design and visual organization, ensuring clarity and alignment with the client’s profile.
PRESENTATION
ECOGUIAS | INSTITUTIONAL
Institutional presentation created for Ecoguias in 2023, highlighting its sustainability-driven positioning, value proposition, and market presence.I was responsible for layout design and visual organization, aligning identity, messaging, and strategic clarity.
PRESENTATION
CODIFICAR | PROPOSAL
Business proposal presentation developed to support Codificar’s strategic negotiations. The material structured scope, differentiators, and offer conditions in a clear and objective way. I was responsible for layout design and content organization, ensuring consistency and professionalism in communication.
PRESENTATION
CODIFICAR | INSTITUTIONAL
Institutional presentation created to present Codificar, its trajectory, product portfolio, and positioning within the white-label technology market. I handled layout design and visual organization, structuring the content to reinforce brand authority and market credibility.
PRESENTATION
CODIFICAR | MOLDE APP
Presentation developed for Molde, an app and website designed to digitalize and expand commercial operations across multiple business segments. The material presented the platform concept, key differentiators, and flexibility for different business models. I was responsible for layout design and visual structure, ensuring clarity in communicating the product’s versatility and value.
PRESENTATION
CODIFICAR | MARKETPLACE APP
Commercial presentation developed in 2021 for Codificar’s white-label marketplace app. The material structured the product offering, highlighting features, business model, and competitive advantages. I was responsible for visual organization, information hierarchy, and layout design, ensuring clarity and professional presentation of the proposal.
PRESENTATION
ÁGUIA AUTOS | LOGO
Logo created for Auto Promoção e Autos, a company in the automotive sector focused on vehicle sales. The project started from the need to establish the company's first visual identity, creating a solid foundation for future branding and communication materials.
BRANDING
CINEPLAY | LOGO
Fictional logo created as part of the Codificar selection process. The challenge was to design the visual identity for a white-label application, and the chosen concept was a streaming app, including both the brand name and logo creation.
BRANDING
NYX | LOGO
Fictional logo created for a digital RPG game project developed during a game development course. The brand was created for the game Nyx, named after the main character and inspired by the Greek goddess of the night. The character was designed with abilities connected to the night and the moon, which guided the overall visual direction of the identity.
BRANDING
OCTOPUS | LOGO
Fictional logo developed as a design study exercise, focused on exploring visual composition, typography, and brand construction.
BRANDING
ÁGUIA SOLUTIONS | LOGO
Logo developed for Auto Promoção e Autos, a company originally focused on the automotive sector. The project was created to establish a consistent visual identity that would support the development of marketing and institutional materials.
BRANDING
CODIFICAR | FOLDERS
Printed folders developed for Codificar in 2022 to present and promote the company’s white-label products. The materials were used both in commercial initiatives and as support resources for franchise partners, helping communicate the solutions and their key benefits in a clear and structured way.
PRINT & COLLATERAL
CODIFICAR | BANNER APPS
Visual assets developed for Codificar’s Molde and Hey applications in 2022, used on the official app pages in the App Store and Google Play.
BRANDING
ASTROMUGS
Concept project for a series of zodiac-themed personalized mugs. The goal was to create a creative product line with a strong visual identity, primarily aimed at a female audience.
PRINT & COLLATERAL
GREENVERSE
Visual explorations centered around aqua-green tones, created as personal studies and creative experiments.
CREATIVE EXPLORATIONS
DISNEY
Visual explorations inspired by Disney princesses, created as personal studies and creative experiments.
CREATIVE EXPLORATIONS
ASSORTED
A collection of visual compositions and illustrations developed as personal studies and creative explorations.
CREATIVE EXPLORATIONS
PROJECTS
1-4 de 51
CODENTAL | SITE
The Codental website was developed to present a SaaS platform focused on dental clinic management. The goal of the project was to create a clear product communication, highlighting features and benefits in a structured and easy-to-understand way.
WEB DESIGN
PINGBACK | REDESIGN
The Pingback Platform Redesign project consisted of a complete interface update following the company’s rebranding in 2025. The goal was to align the product experience with the new visual identity, creating a more consistent and modern interface that reflected the company’s updated positioning.
PRODUCT DESIGN
PINGBACK | AUTOMATIONS
The Automation and Workflows project was the most complex system I designed at Pingback. The feature allowed users to automate marketing and contact management processes through configurable visual workflows, connecting different parts of the platform into automated journeys.
PRODUCT DESIGN
PINGBACK | CRM
The CRM and Sales Pipeline project consisted of designing the Pingback CRM module, including the deals and sales pipeline structure, allowing sales teams to manage opportunities and track negotiations directly inside the platform.
PRODUCT DESIGN
PINGBACK | FORMS
The Form Builder project consisted of designing a form creation tool inside the Pingback platform, allowing users to build custom forms for lead generation and marketing integration.
PRODUCT DESIGN
PINGBACK | SEGMENTATION
The List Segmentation project consisted of designing a dedicated system for building segmented contact lists, allowing users to organize their audience through dynamic or static segmentation rules.
PRODUCT DESIGN
PINGBACK | INTEGRATIONS & PARTNERS
The Integrations and Partners page was designed to centralize available connections within the Pingback platform and make integrations easier to discover and configure. The goal was to provide a simple environment where users could explore integrations, understand how they work, and connect apps quickly.
PRODUCT DESIGN
PINGBACK | DASHBOARD
The Pingback Themes and Design Tokens project enabled visual customization across the platform, allowing customers to adapt colors and styles to match their brand identity.
PRODUCT DESIGN
PINGBACK | CREATE
The Pingback Themes and Design Tokens project enabled visual customization across the platform, allowing customers to adapt colors and styles to match their brand identity.
PRODUCT DESIGN
PINGBACK | THEMES
The Pingback Themes and Design Tokens project enabled visual customization across the platform, allowing customers to adapt colors and styles to match their brand identity.
PRODUCT DESIGN
PINGBACK | CUSTOM SENDER
The Custom Sender Domains project was designed to allow Pingback users to configure custom domains for email sending, improving deliverability and reinforcing brand identity.
PRODUCT DESIGN
PINGBACK | BILLING
The Pingback Billing page was designed to allow users to manage their subscriptions directly within the platform.
PRODUCT DESIGN
PINGBACK | REFERRAL
The Pingback Referral Program was a feature developed during the platform’s newsletter-focused phase, designed to encourage readers to share content and grow subscriber bases through rewards.
PRODUCT DESIGN
CONTACT LIST & USER PAGE
The Pingback Contact List and User Page project marked the transition of the platform from a newsletter-focused product to a more complete marketing platform, requiring a more robust contact management structure.
PRODUCT DESIGN
PINGBACK | ONBOARDING
The Pingback Onboarding was one of my first projects as a Product Designer within the platform. The goal was to create an initial experience that would help new users understand the product and start using it in a structured way.
PRODUCT DESIGN
PINGBACK | COMMUNITY
The Pingback Community was a feature designed for the Pingback platform during a phase when the product was focused on newsletter publishing and article distribution, with a model similar to platforms such as Substack and Medium.
PRODUCT DESIGN
LINK
Project developed in 2025 for Faculdade Link, focused on designing a custom digital academic report, allowing students to view their academic information and export the document as a PDF.
PRODUCT DESIGN
SKYDIVE
SkyDive was a project developed in 2021 that consisted of designing a complete digital platform for skydiving operations, including a web platform, a social network, and a mobile application. The product was designed to centralize operational management while also supporting the user experience of skydivers.
PRODUCT DESIGN
MOLDE
Molde Plataforma was a project developed in 2021 for Codificar. It is a white-label marketplace web platform designed to support multiple business segments through a single product structure.
PRODUCT DESIGN
APRENDIZAGEM 21
Aprendizagem 21 was my first project as a Product Designer, developed in 2021. The project consisted of a complete learning platform, with different environments for students, teachers, and administrators, as well as a simplified version designed for children and a complementary mobile application.
PRODUCT DESIGN
AURE DIGITAL | SITE
Institutional website developed for Aure Digital, a company focused on marketing and paid traffic strategies. The project aimed to structurve the brand’s digital presence strategically, communicating authority, clarity of value proposition, and a performance-driven approach.
WEB DESIGN
ROCK CONTENT | SITE
Website developed for Rock Content, a company specialized in digital content creation and performance-driven marketing strategies. The project aimed to structure a clear and strategic digital presence aligned with the brand’s market maturity.
WEB DESIGN
PINGBACK | BLOG
Blog prototype and layout for Pingback developed in Figma for third-party implementation in WordPress. The project aimed to structure a more strategic and organized blog aligned with the brand’s positioning.
WEB DESIGN
PINGBACK | SITE IV
Pingback’s fourth website, developed in 2025, marked a strategic rebranding moment. The company underwent a full update in positioning, visual language, and tone of voice, moving toward a more contemporary, confident, and builder-oriented communication style.
WEB DESIGN
PINGBACK | SITE III
Pingback’s second website built in Framer, designed to evolve the institutional presence with stronger visual consistency and a smoother experience. The work included defining the visual system, structuring key sections, standardizing components, and refining responsiveness. The focus was to communicate the product more clearly, strengthen the brand identity, and make the site more effective to navigate, read, and convert.
WEB DESIGN
PINGBACK | SITE II
Pingback’s second institutional website, developed in 2024 using Framer. A more robust and structured project, featuring multiple pages and a complete navigation system. I was responsible for the entire design, including architecture, components, visual compositions, animations, and illustrations. The goal was to evolve the brand’s digital presence with deeper content structure and a more seamless user experience across pages.
WEB DESIGN
PINGBACK | SITE I
Pingback’s institutional website developed in 2023. I led the full structure of the project, including information architecture, UX, UI, components, and art direction. The entire layout was built in Figma and handed off to the development team for implementation. The work included reusable components, visual standards definition, animations, and compositions, ensuring brand consistency and clear product communication.
WEB DESIGN
CODIFICAR | CREATIVE ASSETS
Creative assets developed for Codificar throughout 2021, supporting digital marketing and performance initiatives. The materials were designed for social media, email marketing campaigns, and paid advertising across Google Ads and Facebook Ads, ensuring visual consistency, message clarity, and alignment with campaign objectives.
SOCIAL MEDIA
PINGBACK | CREATIVE ASSETS
Creative assets developed for Pingback throughout 2022, supporting digital campaigns, events, and acquisition initiatives. The materials were used across social media, event communications such as RD Summit and Fire Festival, and paid media campaigns. The work focused on maintaining visual consistency, strengthening brand positioning, and ensuring clear communication across multiple touchpoints.
SOCIAL MEDIA
ROCK CONTENT | CREATIVE ASSETS
Creative assets developed for Rock Content in 2024, supporting digital campaigns and demand generation initiatives. The materials were designed for paid advertising and social media content, focusing on value proposition clarity, brand consistency, and visual optimization for performance-driven campaigns.
SOCIAL MEDIA
ECOGUIAS | CREATIVE ASSETS
Creative assets developed for Ecoguias in 2024, focused on strengthening the brand’s digital presence and expanding audience communication. The materials were designed for social media, conveying the company’s values with clarity and visual consistency, aligned with its sustainability-driven positioning.
SOCIAL MEDIA
PINGBACK | PITCH DECK
Pitch deck developed for Pingback’s presentation to BTG in 2024. The material structured vision, value proposition, and product differentiators in a strategic and concise format. I was responsible for layout design and visual organization, ensuring impact, clarity, and narrative consistency.
PRESENTATION
PINGBACK | SALES MACHINE
Full strategic proposal presentation developed by Pingback in 2025, outlining diagnosis, strategy, and execution plan for clients. I handled layout design and visual organization, ensuring clarity and structured communication of the strategy.
PRESENTATION
PINGBACK | MYNT
Content strategy proposal developed for Mynt, outlining strategy, formats, and editorial approach aligned with brand objectives. I was responsible for layout design and visual organization, translating strategy into a clear and structured presentation.
PRESENTATION
PINGBACK | G4
Commercial proposal developed to present Pingback’s services to Grupo G4. The material structured scope, strategy, and deliverables in a clear and results-oriented format. I handled layout design and visual organization, ensuring clarity and alignment with the client’s profile.
PRESENTATION
ECOGUIAS | INSTITUTIONAL
Institutional presentation created for Ecoguias in 2023, highlighting its sustainability-driven positioning, value proposition, and market presence.I was responsible for layout design and visual organization, aligning identity, messaging, and strategic clarity.
PRESENTATION
CODIFICAR | PROPOSAL
Business proposal presentation developed to support Codificar’s strategic negotiations. The material structured scope, differentiators, and offer conditions in a clear and objective way. I was responsible for layout design and content organization, ensuring consistency and professionalism in communication.
PRESENTATION
CODIFICAR | INSTITUTIONAL
Institutional presentation created to present Codificar, its trajectory, product portfolio, and positioning within the white-label technology market. I handled layout design and visual organization, structuring the content to reinforce brand authority and market credibility.
PRESENTATION
CODIFICAR | MOLDE APP
Presentation developed for Molde, an app and website designed to digitalize and expand commercial operations across multiple business segments. The material presented the platform concept, key differentiators, and flexibility for different business models. I was responsible for layout design and visual structure, ensuring clarity in communicating the product’s versatility and value.
PRESENTATION
CODIFICAR | MARKETPLACE APP
Commercial presentation developed in 2021 for Codificar’s white-label marketplace app. The material structured the product offering, highlighting features, business model, and competitive advantages. I was responsible for visual organization, information hierarchy, and layout design, ensuring clarity and professional presentation of the proposal.
PRESENTATION
ÁGUIA AUTOS | LOGO
Logo created for Auto Promoção e Autos, a company in the automotive sector focused on vehicle sales. The project started from the need to establish the company's first visual identity, creating a solid foundation for future branding and communication materials.
BRANDING
CINEPLAY | LOGO
Fictional logo created as part of the Codificar selection process. The challenge was to design the visual identity for a white-label application, and the chosen concept was a streaming app, including both the brand name and logo creation.
BRANDING
NYX | LOGO
Fictional logo created for a digital RPG game project developed during a game development course. The brand was created for the game Nyx, named after the main character and inspired by the Greek goddess of the night. The character was designed with abilities connected to the night and the moon, which guided the overall visual direction of the identity.
BRANDING
OCTOPUS | LOGO
Fictional logo developed as a design study exercise, focused on exploring visual composition, typography, and brand construction.
BRANDING
ÁGUIA SOLUTIONS | LOGO
Logo developed for Auto Promoção e Autos, a company originally focused on the automotive sector. The project was created to establish a consistent visual identity that would support the development of marketing and institutional materials.
BRANDING
CODIFICAR | FOLDERS
Printed folders developed for Codificar in 2022 to present and promote the company’s white-label products. The materials were used both in commercial initiatives and as support resources for franchise partners, helping communicate the solutions and their key benefits in a clear and structured way.
PRINT & COLLATERAL
CODIFICAR | BANNER APPS
Visual assets developed for Codificar’s Molde and Hey applications in 2022, used on the official app pages in the App Store and Google Play.
BRANDING
ASTROMUGS
Concept project for a series of zodiac-themed personalized mugs. The goal was to create a creative product line with a strong visual identity, primarily aimed at a female audience.
PRINT & COLLATERAL
GREENVERSE
Visual explorations centered around aqua-green tones, created as personal studies and creative experiments.
CREATIVE EXPLORATIONS
DISNEY
Visual explorations inspired by Disney princesses, created as personal studies and creative experiments.
CREATIVE EXPLORATIONS
ASSORTED
A collection of visual compositions and illustrations developed as personal studies and creative explorations.
CREATIVE EXPLORATIONS
PROJECTS
1-4 de 51
CODENTAL | SITE
The Codental website was developed to present a SaaS platform focused on dental clinic management. The goal of the project was to create a clear product communication, highlighting features and benefits in a structured and easy-to-understand way.
WEB DESIGN
PINGBACK | REDESIGN
The Pingback Platform Redesign project consisted of a complete interface update following the company’s rebranding in 2025. The goal was to align the product experience with the new visual identity, creating a more consistent and modern interface that reflected the company’s updated positioning.
PRODUCT DESIGN
PINGBACK | AUTOMATIONS
The Automation and Workflows project was the most complex system I designed at Pingback. The feature allowed users to automate marketing and contact management processes through configurable visual workflows, connecting different parts of the platform into automated journeys.
PRODUCT DESIGN
PINGBACK | CRM
The CRM and Sales Pipeline project consisted of designing the Pingback CRM module, including the deals and sales pipeline structure, allowing sales teams to manage opportunities and track negotiations directly inside the platform.
PRODUCT DESIGN
PINGBACK | FORMS
The Form Builder project consisted of designing a form creation tool inside the Pingback platform, allowing users to build custom forms for lead generation and marketing integration.
PRODUCT DESIGN
PINGBACK | SEGMENTATION
The List Segmentation project consisted of designing a dedicated system for building segmented contact lists, allowing users to organize their audience through dynamic or static segmentation rules.
PRODUCT DESIGN
PINGBACK | INTEGRATIONS & PARTNERS
The Integrations and Partners page was designed to centralize available connections within the Pingback platform and make integrations easier to discover and configure. The goal was to provide a simple environment where users could explore integrations, understand how they work, and connect apps quickly.
PRODUCT DESIGN
PINGBACK | DASHBOARD
The Pingback Themes and Design Tokens project enabled visual customization across the platform, allowing customers to adapt colors and styles to match their brand identity.
PRODUCT DESIGN
PINGBACK | CREATE
The Pingback Themes and Design Tokens project enabled visual customization across the platform, allowing customers to adapt colors and styles to match their brand identity.
PRODUCT DESIGN
PINGBACK | THEMES
The Pingback Themes and Design Tokens project enabled visual customization across the platform, allowing customers to adapt colors and styles to match their brand identity.
PRODUCT DESIGN
PINGBACK | CUSTOM SENDER
The Custom Sender Domains project was designed to allow Pingback users to configure custom domains for email sending, improving deliverability and reinforcing brand identity.
PRODUCT DESIGN
PINGBACK | BILLING
The Pingback Billing page was designed to allow users to manage their subscriptions directly within the platform.
PRODUCT DESIGN
PINGBACK | REFERRAL
The Pingback Referral Program was a feature developed during the platform’s newsletter-focused phase, designed to encourage readers to share content and grow subscriber bases through rewards.
PRODUCT DESIGN
CONTACT LIST & USER PAGE
The Pingback Contact List and User Page project marked the transition of the platform from a newsletter-focused product to a more complete marketing platform, requiring a more robust contact management structure.
PRODUCT DESIGN
PINGBACK | ONBOARDING
The Pingback Onboarding was one of my first projects as a Product Designer within the platform. The goal was to create an initial experience that would help new users understand the product and start using it in a structured way.
PRODUCT DESIGN
PINGBACK | COMMUNITY
The Pingback Community was a feature designed for the Pingback platform during a phase when the product was focused on newsletter publishing and article distribution, with a model similar to platforms such as Substack and Medium.
PRODUCT DESIGN
LINK
Project developed in 2025 for Faculdade Link, focused on designing a custom digital academic report, allowing students to view their academic information and export the document as a PDF.
PRODUCT DESIGN
SKYDIVE
SkyDive was a project developed in 2021 that consisted of designing a complete digital platform for skydiving operations, including a web platform, a social network, and a mobile application. The product was designed to centralize operational management while also supporting the user experience of skydivers.
PRODUCT DESIGN
MOLDE
Molde Plataforma was a project developed in 2021 for Codificar. It is a white-label marketplace web platform designed to support multiple business segments through a single product structure.
PRODUCT DESIGN
APRENDIZAGEM 21
Aprendizagem 21 was my first project as a Product Designer, developed in 2021. The project consisted of a complete learning platform, with different environments for students, teachers, and administrators, as well as a simplified version designed for children and a complementary mobile application.
PRODUCT DESIGN
AURE DIGITAL | SITE
Institutional website developed for Aure Digital, a company focused on marketing and paid traffic strategies. The project aimed to structurve the brand’s digital presence strategically, communicating authority, clarity of value proposition, and a performance-driven approach.
WEB DESIGN
ROCK CONTENT | SITE
Website developed for Rock Content, a company specialized in digital content creation and performance-driven marketing strategies. The project aimed to structure a clear and strategic digital presence aligned with the brand’s market maturity.
WEB DESIGN
PINGBACK | BLOG
Blog prototype and layout for Pingback developed in Figma for third-party implementation in WordPress. The project aimed to structure a more strategic and organized blog aligned with the brand’s positioning.
WEB DESIGN
PINGBACK | SITE IV
Pingback’s fourth website, developed in 2025, marked a strategic rebranding moment. The company underwent a full update in positioning, visual language, and tone of voice, moving toward a more contemporary, confident, and builder-oriented communication style.
WEB DESIGN
PINGBACK | SITE III
Pingback’s second website built in Framer, designed to evolve the institutional presence with stronger visual consistency and a smoother experience. The work included defining the visual system, structuring key sections, standardizing components, and refining responsiveness. The focus was to communicate the product more clearly, strengthen the brand identity, and make the site more effective to navigate, read, and convert.
WEB DESIGN
PINGBACK | SITE II
Pingback’s second institutional website, developed in 2024 using Framer. A more robust and structured project, featuring multiple pages and a complete navigation system. I was responsible for the entire design, including architecture, components, visual compositions, animations, and illustrations. The goal was to evolve the brand’s digital presence with deeper content structure and a more seamless user experience across pages.
WEB DESIGN
PINGBACK | SITE I
Pingback’s institutional website developed in 2023. I led the full structure of the project, including information architecture, UX, UI, components, and art direction. The entire layout was built in Figma and handed off to the development team for implementation. The work included reusable components, visual standards definition, animations, and compositions, ensuring brand consistency and clear product communication.
WEB DESIGN
CODIFICAR | CREATIVE ASSETS
Creative assets developed for Codificar throughout 2021, supporting digital marketing and performance initiatives. The materials were designed for social media, email marketing campaigns, and paid advertising across Google Ads and Facebook Ads, ensuring visual consistency, message clarity, and alignment with campaign objectives.
SOCIAL MEDIA
PINGBACK | CREATIVE ASSETS
Creative assets developed for Pingback throughout 2022, supporting digital campaigns, events, and acquisition initiatives. The materials were used across social media, event communications such as RD Summit and Fire Festival, and paid media campaigns. The work focused on maintaining visual consistency, strengthening brand positioning, and ensuring clear communication across multiple touchpoints.
SOCIAL MEDIA
ROCK CONTENT | CREATIVE ASSETS
Creative assets developed for Rock Content in 2024, supporting digital campaigns and demand generation initiatives. The materials were designed for paid advertising and social media content, focusing on value proposition clarity, brand consistency, and visual optimization for performance-driven campaigns.
SOCIAL MEDIA
ECOGUIAS | CREATIVE ASSETS
Creative assets developed for Ecoguias in 2024, focused on strengthening the brand’s digital presence and expanding audience communication. The materials were designed for social media, conveying the company’s values with clarity and visual consistency, aligned with its sustainability-driven positioning.
SOCIAL MEDIA
PINGBACK | PITCH DECK
Pitch deck developed for Pingback’s presentation to BTG in 2024. The material structured vision, value proposition, and product differentiators in a strategic and concise format. I was responsible for layout design and visual organization, ensuring impact, clarity, and narrative consistency.
PRESENTATION
PINGBACK | SALES MACHINE
Full strategic proposal presentation developed by Pingback in 2025, outlining diagnosis, strategy, and execution plan for clients. I handled layout design and visual organization, ensuring clarity and structured communication of the strategy.
PRESENTATION
PINGBACK | MYNT
Content strategy proposal developed for Mynt, outlining strategy, formats, and editorial approach aligned with brand objectives. I was responsible for layout design and visual organization, translating strategy into a clear and structured presentation.
PRESENTATION
PINGBACK | G4
Commercial proposal developed to present Pingback’s services to Grupo G4. The material structured scope, strategy, and deliverables in a clear and results-oriented format. I handled layout design and visual organization, ensuring clarity and alignment with the client’s profile.
PRESENTATION
ECOGUIAS | INSTITUTIONAL
Institutional presentation created for Ecoguias in 2023, highlighting its sustainability-driven positioning, value proposition, and market presence.I was responsible for layout design and visual organization, aligning identity, messaging, and strategic clarity.
PRESENTATION
CODIFICAR | PROPOSAL
Business proposal presentation developed to support Codificar’s strategic negotiations. The material structured scope, differentiators, and offer conditions in a clear and objective way. I was responsible for layout design and content organization, ensuring consistency and professionalism in communication.
PRESENTATION
CODIFICAR | INSTITUTIONAL
Institutional presentation created to present Codificar, its trajectory, product portfolio, and positioning within the white-label technology market. I handled layout design and visual organization, structuring the content to reinforce brand authority and market credibility.
PRESENTATION
CODIFICAR | MOLDE APP
Presentation developed for Molde, an app and website designed to digitalize and expand commercial operations across multiple business segments. The material presented the platform concept, key differentiators, and flexibility for different business models. I was responsible for layout design and visual structure, ensuring clarity in communicating the product’s versatility and value.
PRESENTATION
CODIFICAR | MARKETPLACE APP
Commercial presentation developed in 2021 for Codificar’s white-label marketplace app. The material structured the product offering, highlighting features, business model, and competitive advantages. I was responsible for visual organization, information hierarchy, and layout design, ensuring clarity and professional presentation of the proposal.
PRESENTATION
ÁGUIA AUTOS | LOGO
Logo created for Auto Promoção e Autos, a company in the automotive sector focused on vehicle sales. The project started from the need to establish the company's first visual identity, creating a solid foundation for future branding and communication materials.
BRANDING
CINEPLAY | LOGO
Fictional logo created as part of the Codificar selection process. The challenge was to design the visual identity for a white-label application, and the chosen concept was a streaming app, including both the brand name and logo creation.
BRANDING
NYX | LOGO
Fictional logo created for a digital RPG game project developed during a game development course. The brand was created for the game Nyx, named after the main character and inspired by the Greek goddess of the night. The character was designed with abilities connected to the night and the moon, which guided the overall visual direction of the identity.
BRANDING
OCTOPUS | LOGO
Fictional logo developed as a design study exercise, focused on exploring visual composition, typography, and brand construction.
BRANDING
ÁGUIA SOLUTIONS | LOGO
Logo developed for Auto Promoção e Autos, a company originally focused on the automotive sector. The project was created to establish a consistent visual identity that would support the development of marketing and institutional materials.
BRANDING
CODIFICAR | FOLDERS
Printed folders developed for Codificar in 2022 to present and promote the company’s white-label products. The materials were used both in commercial initiatives and as support resources for franchise partners, helping communicate the solutions and their key benefits in a clear and structured way.
PRINT & COLLATERAL
CODIFICAR | BANNER APPS
Visual assets developed for Codificar’s Molde and Hey applications in 2022, used on the official app pages in the App Store and Google Play.
BRANDING
ASTROMUGS
Concept project for a series of zodiac-themed personalized mugs. The goal was to create a creative product line with a strong visual identity, primarily aimed at a female audience.
PRINT & COLLATERAL
GREENVERSE
Visual explorations centered around aqua-green tones, created as personal studies and creative experiments.
CREATIVE EXPLORATIONS
DISNEY
Visual explorations inspired by Disney princesses, created as personal studies and creative experiments.
CREATIVE EXPLORATIONS
ASSORTED
A collection of visual compositions and illustrations developed as personal studies and creative explorations.
CREATIVE EXPLORATIONS
LET'S
SOMETHING GREAT